February, 2004    

 Do You Have a Privacy Policy?
Is it available on your Web site? Do your employees know and understand your Privacy Policy? Have you designated an individual or individuals who are accountable for your company's compliance with the Privacy Policy?

If you've answered "no" to any of those questions, then you have some work to do. Granted, it might not be the most exciting thing to work on, but without a proper Privacy Policy in place, you leave yourself open to significant risk.

Here are some general principles that you should be aware of:
  • Accountability
    Your company is responsible for the personal information it collects and must designate one or more individuals who shall be accountable for the company's compliance with the principles set out in the Privacy Policy.
  • Identifying Purpose
    You must identify the purpose for which personal information is being collected, before or at the time of collecting the information.
  • Consent
    Consent by the individual is required for the collection, use and disclosure of personal information.
  • Limiting Use & Disclosure
    Personal Information may not be used or disclosed for purposes other than those for which it was collected, except with the consent of the individual or as required by law.
  • Safeguards
    Reasonable security measures must be taken to protect personal information.

  • Challenging Compliance
    An individual customer, or employee, shall be able to address any concern regarding compliance with the principle in the Privacy Policy to a designated Privacy Compliance Officer.
To cover our own rear-end: this information should not be treated or relied upon as legal advice.
 
> Capturing Your Customers
 How do you capture your customer's interest and provide enough confidence in your company so they leave their contact details and/or make a purchase from your site? An important word in that question is "confidence". Passing confidence to the visitors of your Web site is very important if you want to use your Web site as a marketing tool and a means of communication. Every business is different so there is no sure fire way to do this, but there are a few principles that can help.
  1. Have a professional image. Never implement a Web site or present an image which is less than the quality of the service or product you are providing. We all know first impressions count so don't waste an opportunity to create a good first impression.
  2. Make sure it works. Links that don't work, graphics that don't load and contact buttons that do nothing are simple ways to lose your visitors confidence.
  3. Keep it simple. Don't try to impress your visitor with technology. Make your Web site smart and try to keep it focused.
  4. Navigation. Make sure your visitor can get where they want to go... and more importantly make sure they can get back.
Will these principles revolutionize your Web site? No, but they should help you in growing and presenting a professional image of your company that your customers can feel confident in.

:: Paul Kiefte ::

> Recently Completed Projects
We are pleased to announce the following Web site launches:
•  Sólido Group
•  The Timbers
•  Lisa McLeod
•  Western Income Properties
•  Barton Black & Robertson
•  Earth Energy Resources
> Win a Ball Cap!
Silly facts? Or stupid fiction? Be the first to correctly answer the following statements as True, or False and you'll win an Acro Media Ball Cap!
  1. If an octopus is hungry enough it will eat its own arms.
  2. A bear can run faster than a horse.
  3. Kangaroos are lactose-intolerant.
  4. US Doctors treat 120 toilet seat related injuries everyday.
  5. Tomato ketchup was once sold as medicine.
:: SUBMIT YOUR ANSWER ::

Sorry, family and friends of Acro Media employees are not eligible to enter this contest. No cash value.


Answers to October's Quiz:
  1. Tom
  2. Short
  3. L

> MailBox Version 2 Released!
 Acro Media is proud to announce the launch of the second version of it's popular MailBox Mailing List software.

Web sites are not only the first point of contact for new clients, they are fast becoming a means of reaching out and keeping in contact with your clients. Imagine if you could hold an online database of clients and potential clients on your Web site with the option to search for specific client criteria and simply send a targeted email to them. Imagine if you could have your mailing lists populate themselves when a client fills in a contact form or places and order. With Acro Media's new version of MailBox integrated into your Web site, all this is possible, and more.

The second version of MailBox provides you with self-managing, opt-in mailing lists suitable for communicating with clients, staff, and online communities. Store complete contact details for your clients and assign those contacts to different mailing lists. Special Interest fields can be used to store relevant information like products purchased or areas of interest. This information can be searched for and the resulting contact list can be emailed at the click of a button. Quickly and easily target your marketing approach with new MailBox Version 2.

:: Paul Kiefte ::

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