Search Engine Optimization

SEO includes an arsenal of onsite and offsite tactics to promote high rankings in the natural (a.k.a. organic) search results for specific keywords. It is considered by many marketing professionals to be one of the top ROI marketing tactics.

High ranking provides the ultimate marketing advantage, precisely because users highly trust the search engines: approximately 70% of users click on the first few natural listings on the first search results page—and tend to ignore subsequent listings.

See us walk the talk... with Google:
How do we fare online with a search for "web design firm" on Google? 
Fairly well...
 

Many SEO tactics exist and Acro Media figures out the best ones considering your target market and competitive landscape. Let us worry about all the technical nuts and bolts.

Some of the benefits of SEO include:

• Expanded Reach:

Selecting your keywords or phrases to target your audience, search engine optimization allows your organization to be found globally or regionally by those who require exactly what you offer. You can reach targeted customers, with very granular terms. A broader reach expands the market potential for your organization.

• Targeted Traffic:

Essentially, more targeted traffic equals higher conversion volume no matter how your organization happens to define a successful conversion (i.e. sales, member sign-ups, leads). Search engine optimization draws Web site visitors using the targeted keyword(s) or phrases they use to look for your types of goods or services.

• Increased Visibility:

Spiders are the how search engines ‘read’ your Web site.  If a spider can’t easily ‘read’ yours, then your chances of coming up in the search engine rankings are practically nil.
An optimized Web site is more easily indexed by search engines spiders, and thus more findable.

• Flexibility:

SEO is infinitely adjustable. Refine keywords at any time to better conform to your target market's search queries. Leverage your knowledge of your target market and add new content - including relevant keywords - to meet their changing demands.

• Measurable results:

It is a unique quality of SEO that you can quantify the results of SEO by better than almost any other media: directly measuring in Web analytics the number of unique visitors, visitor conversion rate and the other factors of this nature.

Search engine ranking cannot be purchased in the natural search results. In other words, you can’t pay Google (or Yahoo, etc.) to be ranked first in the left hand side of their search results page. As a result, it is not just what you say on your site but how you say it that impacts your ranking.

Acro Media carefully considers the science of the Web. Needs analysis, content audit, keyword research, information architecture, call to action design—all provide optimizations that boost natural rankings.